Case Study: Stick to the Schedule

May 31

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distri...

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Case Study: Employee Appreciation Gift

May 3

A company with many sales representatives needed an item for their top sales performers. Since their sales staff has both men and women, they needed an item that could be used by either gender. The...

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Case Study: Real Modern Recognition

Apr 19

Market: Finance Product Use: Employee Recognition Promotion: A wealth management firm selected the Samsonite Executive Computer Backpack as an employee recognition gift. At the company's year-e...

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What's The Deal With These Products?!

Mar 8

The tradition of using promotional products dates back to the 1700s, when campaign buttons were first created for President George Washington. These pins were a groundbreaking success-they were aff...

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Promotional Power: Engaging Visitors at Zoos and Aquariums

Feb 6

When it comes to spreading awareness and engaging visitors, zoos and aquariums have a wild advantage: their loveable animal ambassadors and awe-inspiring exhibits. But there's another secret weapon...

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Industry Deep Dive: Salons & Spas

Jan 8

Salons and spas are part of a booming industry that continues to grow yearly as the demand for beauty and wellness services is at an all-time high. From haircuts and manicures to massages and facia...

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Case Study: Travel Industry

Dec 11, 2025

The travel industry is packed full of niche places to introduce promotional products. From places to stay to things to do, if you're part of this industry, there are so many opportunities for brand...

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Case Study: Roaming Free with the YUMA Clear Freedom Bottle

Jun 9, 2025

What do outdoor gear brands like Marmot(r) and Teva(r) have in common? Their target customers, high-value brand partners, and pretty much all of their employees are thirsty for adventure in the m...

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Case Study: Write to Paradise!

Apr 13, 2025

A 5 Star Resort wanted to ensure its guests received the best experience. To encourage feedback on services provided, guests were offered a coupon for use at their next visit in return for com...

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Case Study: A Comforting Friend

Mar 30, 2025

This ambulance service is very active in its local community. They use this plush Saint Bernard for children faced with the trauma of when an ambulance is needed. They consider their Saint Bernard ...

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Case Study: Resort Incentive Yields Oceans of Opportunity

Feb 16, 2025

A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guest...

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Case Study: A StuPENdous Promotion

Jan 18, 2025

Description: Dart Pen Industry: Technology What it was purchased for: A data storage company wanted an item they could put on their company store website in which branches or divisions could purc...

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Case Study: 3D is the Key

Jan 4, 2025

A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of p...

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Case Study: Guess the Flavor Lip Balm

Dec 7, 2024

Guess the Flavor Lip Balm Organization Health Insurance Organization Product Featured Lip Balm & Lip Balm Sleeve Goal of Promotion Generating positive reinforcement with sales reps ...

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Case Study: Put That on Your Calendar!

Jul 15, 2024

Objective: A local insurance agent wanted a way to connect with her customers and capture new leads with a useful promotional item that would also boost her personal branding and promote her serv...

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Case Study: You Can Count on Us

Apr 20, 2024

The marketing department for a regional credit union was considering a custom writing instrument from overseas as part of a re-branding campaign. However, supply chain disruptions due to Coronavi...

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Braving Campground Antics with the SAHARA Sports Bottle

Jan 25, 2024

Camping isn't always a vacation, y'all. Seasonal KOA(r) Work Kampers help KOA owners wrangle feisty RV transients (a.k.a. retirees) for their supper. The least they deserve is a free RV hookup&he...

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Case Study: Don't Bottle It Up

Dec 27, 2023

An oil & gas company was building employee gift packages that would appeal to their entire workforce during the COVID-19 public health crisis. With employees working both at home and continuing to ...

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Case Study: Let Them Eat Cake!

Dec 13, 2023

Objective A bakery owner had built solid connections with other service providers within their local event industry. But they were looking to grow their business within the wedding market. Pro...

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Case Study: A

Nov 29, 2023

Organization Tanning Salon Product Featured Polyester Lanyard Goal of Promotion To create new clients for salon Description of Case History A tanning salon wanted a creative way to give ou...

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Case Study: Back in Business

Jul 10, 2023

A behavioral health practice was preparing to reopen when shelter-in-place orders were lifted. However, they needed a way to communicate the enhanced safety protocols they put in place to patients ...

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Case Study: Financial Industry

Jun 12, 2023

Products Javalina(r) Classic Pen Industry Financial Application Direct Mail A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailing ...

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Case Study: Make a Spectacle

Apr 29, 2023

Description: Rubberized Sunglasses Industry: Broadcast Media / Telecommunication What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given...

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Case Study: A New Way to Do Cross-Promotions

Feb 16, 2023

Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case ...

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Case Study: Hay, Where'd You Get That Tote?

Dec 21, 2022

Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A ...

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Case Study: Yes, We Can!

Oct 24, 2022

Description: Kan-Tastic Industry: Food & Beverage What it was purchased for: Fast-food chain giveaway for college football night. How it was distributed: The vendor handed the Kan-Tastic out a...

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Case Study: Do the Wave

Oct 10, 2022

Market: School Objective: A school's athletic program was struggling to pay for recurring expenses. Game attendance had dropped over the previous year, and alumni attendance was weak. The schoo...

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Case Study: Wave Hello to Promotions

Sep 26, 2022

Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient wo...

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Case Study: "Single Use" Pens for COVID-19

Jul 31, 2022

In response to the Coronavirus outbreak, a financial institution decided to provide single-use pens in all their locations and for drive thru banking. This idea was intended to help stop the spre...

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Case Study: Don't Run from this Promo!

May 21, 2022

Description: Running Belt Fanny Pack Industry: Sports / Fitness What it was purchased for: A nationwide gym chain was looking for an item to give away with the purchase of yearly memberships....

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Case Study: Look, Ma, No Hands!

Apr 8, 2022

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their bud...

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Case Study: Calendar Puns are Week

Feb 24, 2022

Objective: A real estate agent wanted a useful promotional item to boost her personal branding and promote her services while staying top of mind all year round. Product: Desk Calendar with 4-Co...

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